Virtual Events: Should You Host Your Own or Utilize a Professionally Managed Virtual Event Platform?
- by GlobalMeet Blog Team
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In-person gatherings continue to make their comeback, and yes, we know what you’re thinking: “I’m going to have to put real pants on again, huh?” As terrifying as this thought might be, and while it may be somewhat true, you don’t necessarily need to start panicking.
Virtual events have become a part of the business world, and they are here to stay.
During the pandemic, virtual events solidified themselves as integral tools for businesses to promote growth and perpetuate interconnectivity. But then we began to push the boundaries of what virtual events could actually do for companies in general, whether we were at home in our pajamas or in the office in our ~gulp~ khakis.
The point is, virtual and hybrid events haven’t lost their charm at all—59.5% of event planners intend to host hybrid events in the future. Even as the virtual events market reached a staggering $114 billion in 2021, it’s expected to expand to $366.5 billion by 2027. So, if you’re not jumping on the virtual or hybrid event train already, you’re likely limiting your company experience and hampering business growth opportunities.
But here’s the million-dollar question: Is hosting a virtual event something you can do on your own, or should you get some help? And another million-dollar question: how much help should you get? That’s two million dollars in questions, just right there.
The Importance of Choosing Your Virtual Event Platform Wisely
Selecting the right virtual event platform and format is imperative, whether you’re an SMB or a Fortune 500 company. But as the magnitude of your business increases, so does the risk associated with running a virtual event.
As a Fortune 500 business, for instance, a virtual event transforms from a simple awareness play into a full-on extension of your brand. It actually can’t fail—it must be carried out with flawless vitality, like an Olympic figure skater’s routine. You’re too well-known and respected for even the slightest hiccup—the expectations surpass excuses and mistakes, even if they are caused by an ill-fated edge in the ice.
Trust is everything. A Fortune 500 company can, in one moment, lose the trust of its employees, investors, partners and more. Therefore, the technology has to work, and the message must be clear; there can’t be gaps in the plan or the execution. Your virtual event platform should be the perfect fit.
Virtual Events with GlobalMeet
As a leader in the webcast sector, GlobalMeet’s virtual event platform offers a few options for businesses and event planners looking to host virtual or hybrid events, each with its respective degree of support.
At GlobalMeet, we pride ourselves on eliminating communication barriers and tailoring virtual events for the ultimate experience, so regardless of the tier you select, you’ll receive the tools, resources and guidance you need to put on an impactful event. We want your experience to be one of those events that attendees just can’t stop talking about. Schedule a demo today to learn more.
